Charles R. Taylor

John A. Murphy Professor of Marketing

Villanova University • 2053 Bartley Hall • College of Commerce and Finance • Villanova, PA 19085-1678

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Charles R. “Ray” Taylor is the John A. Murphy Professor of Marketing at Villanova University and Senior Research Fellow at the Center for Marketing and Policy Research.  He received his Ph.D. from Michigan State University.  Taylor served as President of the American Academy of Advertising in 2005, having previously served as Vice President and Treasurer.  Dr. Taylor also serves on the Advisory Board of the Center for Responsible Leadership and Governance at Villanova and on the Board of Directors for the Marketing and Society special interest group of the American Marketing Association.  Taylor also serves on the Executive Board of Directors of the Korean Academy of Marketing Science.  Dr. Taylor’s primary research interests are in the areas of marketing and advertising regulation, signage research and regulation, international marketing, and marketing to Asian Americans.

Professor Taylor has been named a Fulbright Senior Specialist by the Council of International Exchange of Scholars.  Taylor has taught courses in Korea, China, and the Czech Republic and has given lectures at many locations throughout the world.  Taylor has also given speeches at the meetings of several major organizations, including ICORIA (European Advertising Association), the Korea Advertising Society, the International Sign Association, the Korean Academy of Marketing Science, the Asia Pacific Law Students Association at Harvard University, and the Transportation Research Board, among others.  He has provided testimony to the U.S. House of Representatives and the Texas State legislature and has served as an expert witness in litigation involving marketing and advertising issues.

Professor Taylor has published numerous books, journals, and conference papers.  He has published academic articles and book reviews in outlets that include:  Journal of Advertising, Journal of Advertising Research, Journal of Marketing,  Journal of International Marketing, Journalism and Mass Communication Quarterly, Journal of Public Policy and Marketing, Thunderbird International Business Review, Journal of Marketing Research, and Journal of Current Research and Issues in Advertising.  He serves on the Editorial Review Boards of Journal of Advertising, Journal of Public Policy and Marketing, Journal of Business Research, Journal of Current Issues and Research in Advertising, Advances in International Marketing, Psychology and Marketing, and Journal of Consumer Affairs.  He also serves as an ad hoc reviewer for Journal of Marketing and other journals in the marketing field. 

Professor Taylor’s research has received the Hans B. Thorelli award for outstanding contribution to international marketing theory from the Journal of International Marketing, and the Charles Slater award for contribution to the discipline of macro marketing from the Journal of Macro marketing.  Taylor was recently listed as one of the leading contributors to the Journal of Public Policy and Marketing and has served as expert witness in several court cases involving marketing and public policy issues.  He was also cited as one of the top contributors to the area of international advertising research in an article appearing in the Journal of Advertising in 2005.

Dr. Taylor has provided consulting services to several businesses and organizations on a variety of matters related to marketing, advertising, and consumer behavior, including General Motors, Philip Morris, U.S.A., McCann Erickson, Clear Channel Communications, Lamar Outdoor, Magic Media, Inc., the Signage Foundation for Communication Excellence, Dechert, LLP, Mattioni and Associates, and the Center for Information on Beverage Alcohol.